Spirit Airlines replaced the old fare-bundle names with the new Spirit First; Premium Economy, and Value on June 24, 2025. Formerly “Go Big,” “Go Comfy,” and “Go” were replaced with the new names respectively.
Therefore, in effect:
Spirit First (the former Go Big) provides passengers with favorable amenities such as a Big Front Seat, free snacks and drinks, Wi-Fi, and special baggage management besides a carry-on-bag allowance, priority boarding/check-in, and changes/cancellations.
Premium Economy (previously Go Comfy) offers extra-leg-room or blocked-middle seat on the regime, a carry-on bag, priority boarding, and waived fees extra-legroom seats will be rolled out starting July 2025
Value (which has replaced Go) is basically a basic fare, so that just the add-on features, most needed seat selection, baggage, etc. are available for purchase for the traveler
By the way: the airline’s corporate name is still: “Spirit Airlines.” Also, there is no change to the company name, identity, or brand in that regard. There is only a change in its naming of fare-bundles / class-of-service options.
So, when certain media or travelers mention a “name change,” they essentially mean fare-bundle rebranding, not a complete company rename.
Why Spirit Did This (and What It Means)
Table of Contents
After filing for bankruptcy in late 2024, Spirit restructured its debts, brought in fresh equity investment, and emerged in March 2025 with a radically revamped strategy to appeal to its so-called “higher-value” customers rather than budget-only passengers
In this turnaround, the airline shifted from being an ultra-low-cost carrier (ULCC) to include more premium travel bundles which would hopefully increase revenue per passenger
In bright lighting, the naming scheme helps to see a future use of more differentiated layers such as first class or premium economy: “First” or “Premium Economy” are more stigmatizing and easier to compare with the rest of the typical full-service carriers-you might help potential customers evaluate what they get
Rebranding and repositioning; this is not about renaming the airline company itself.
What This Means for Travelers
Bookings are now clearer. The new names Mundanize “Spirit First,” “Premium Economy,” and “Value,” which would be more self-descriptive as to what a traveler would expect in premium, intermediate, or budget pricing-no more obscure “Go Big/Go Comfy/Go.”
Most. Better options in terms of comfort-they still exist, but are emphasized. Not just barebones fares-anything higher-end (Spirit First) is supposed to echo a budget style as “first class” alternative.
Flexibility for budget-savvy travelers remains. The “Value” fare retains Spirit’s original à la carte approach: pay only for what you need.
Although somewhat misleading, saying “name change” can be. Someone hears, Spirit Airlines name change the change, not that of the identity of the airline.
The change in identity points to a broader eventual shift in the business model of Spirit: from relying completely on a low base fare with add-ons to tiered service levels attractive to different kinds of travelers. This reflects the pressure on the entire industry for ultra-low-cost carriers to change in reported customer expectations.
It removes travel confusion for the most part, especially frequent travelers or those who predominantly travel with legacy carriers. You know what “premium economy” roughly means-in which case you would be more comfortable booking a flight with Spirit.
For travel writers, agents, and reviewers-an easier term to compare what airlines are offering against one another. Rather than decoding “Go Comfy” vs “Go Big,” “Value vs Premium Economy vs Spirit First” is all it takes.
Author
