Localization and globalization are now two peas in the same ever-growing technological pod. The consumer market is growing every day and we are getting more and more interconnected. Since, people and brands all around the world are getting entangled, speaking the same language is getting crucial for businesses.
Hence, localization becomes the key tool here. It enables your business to speak local and adjust your outward communications to fit the target landscape. Also, it empowers your brand to provide a personalized experience to its customers in the new market. Well, as we all are aware that people are literally living on the internet these days. Traditional marketing styles are gradually losing to make any significant impact.
Partially because they are not as targeted as their digital counterparts and partially because more people are found online and engage with the materials or content. Customers are communicating with brands over multiple online platforms like websites, social media channels, apps, etc. While it’s wonderful to see that almost every brand is focusing on digital marketing there is a very practical issue of saturation. With so many brands, customers are literally bombarded with content online.
Therefore, you need to hit the right keywords and pressure points with your digital marketing campaigns to cut through this clutter. At LanguageNoBar – the professional localization company, we help brands and businesses to localize their marketing efforts and get sharp enough to pave their way to the targeted audience.
Probably you understand that the digital world is enormous but marketing is a crowded space. You need to be fierce to succeed. Here is how localization of your digital marketing campaigns would get you ahead of your competition –
Reducing the Hurdles in Market Entry –
Table of Contents
When you cast a wide global net with your digital marketing campaigns and multilingual website, the audience could get tongue twisted. However, this can be easily rectified with localization. Its ibid time and again that English only covers 25% of the online communication, so, with the rest of 75% you could have a great opportunity.
But since we have seen some of the epic failures in the past it’s better to cautious. Localization for your digital marketing technologies and efforts is not limited to the acclimatization of colors, imagery, wordings, etc. It extends to personalizing your marketing campaigns to fit and hit the customers directly for the language and region-specific markets.
Enhanced Organic Visibility –
In digital marketing, maximum organic visibility is very crucial. Therefore, an all-in-one optimization is needed to deliver the right message to the right audience at the right time. This could be easily achieved by employing professional website translation services. However, when you do an all-in-one optimization of your translated website, Keyword translation becomes a key factor for ranking your website higher in the search results.
While localizing your digital marketing efforts, you are bound to use the right keywords depending on the specific language or the region, to maximize your online visibility. Understand that when localizing, don’t limit yourself to the images and content copies, including locally searched keywords to the mix, aids your campaigns, makes it SEO friendly, and enhances your organic visibility.
Brand Identification –
Well, this is the sole target of any marketing campaign to resonate with the customers in the new market. However, when you localize your digital campaigns and content it carves a way for your products or services to reach the target customers. Localizing your marketing campaigns makes your brand reach the people with utter subtlety appearing as if it is a local. Positioning your brand is crucial for penetrating the new market.
Take McDonald’s for example, when it moved to India, it completely transformed itself, ranging from the menu to its marketing efforts. Even today whenever you see a McDonald’s India ad online it is more focused on the values of the region.
Connecting with Market Personally –
When you take your time out to localize your communications to customers or, say, marketing efforts, it displays that you value what your audience cares about. This, when seen by your audience, delivers the message that your brand is committed to reaching them and they engage accordingly. It helps you to connect with the market and customers more personally.
By doing that you deepen the trust and connection with your customers and they could easily become your brand advocates. Personalizing your marketing efforts at this level gives you a competitive advantage and brand loyalty which is much more than the price you pay for it. However, when you partner with LanguageNobar, the marketing translation services are always economical.
Improve the Experience of Your Target Audience –
When you implement localization to your digital marketing strategy you make your brand become increasingly familiar with the local audience. Your digital ads, content marketing, emails, etc., start to seem more relevant. And do not doubt that relevancy is the key in this whole digital marketing world. Additionally, it shows that you are adapting to understand the needs and expectations of the people in the new market and trying to be of more use to them.
Localizing your marketing campaigns depicts that you respect and value the beliefs and culture of the region. When done correctly it easily exponentiates your conversion rates and provides you with a stable spot in the market.
My final thoughts would be it’s high time you incorporate localization in your digital marketing campaigns. So, to successfully incorporate localization into your digital campaigns you can always bank upon LanguageNoBar – the best translation company in India. Whether you are targeting a new market with a different language, dialect, and belief system, or you want to target new regions of a diverse country like India, administering localization to your digital strategy is a must. It helps you navigate through the tough waters of entering and excelling in a new market.
Obviously, localization is not a one-time thing. It evolves with trends, markets, audiences, and consumer habits. However, including localization to your digital marketing strategies will help you tap into new business or brand attributes and markets. Also, over time it could evolve into your brand’s identity and become a significant part of your business.